Industry
Services
The Challenge
As part of an extensive rebranding effort for Amedisys, Zehnder also needed to reimagine its hardest-working marketing tool --- the website. The old Amedisys website was inaccessible in several ways. Not only did the website not meet numerous ADA compliance guidelines, but it was also inaccessible on mobile devices. Additionally, the language used on the website was not “accessible” to Amedisys patients and caregivers since it was disorganized and technically dense.
The Strategy
Because the organization offers so many home health services, elderly patients and their caregivers often have difficulty determining which services are best suited to their needs. Thus, clarity was a key focus of the new website.
Zehnder’s digital team collaborated with the creative department to populate the new website with copy and imagery that aligned with the new Amedisys brand. The new website delivers the warmth and clarity that was achieved in the brand redesign. Additionally, we built an entirely new section of the website that focuses on personal care. This new service offering is prominently featured for prospective patients and caregivers to easily find.
Zehnder built a new, responsive foundation for the site that responds to all screen sizes and device types, and delivers content in an approachable way that meets the needs of users who are visually or hearing impaired. Zehnder’s copywriters edited and refined every word on the website to align with the brand voice and resonate with target audiences.
The Results
Dive in with Z
Zehnder is always on the lookout for great collaborators. From clients aspiring to drive sustainable growth to fresh talent hoping to join the team, we welcome you to drop us a line. We’ll be in touch!
