Zehnder Communications, Inc

Duly: New Name, Same Level of Care

Originally known as DuPage Medical Group, DMG was established in 1999 when three healthcare groups in the Western Suburbs of Chicago joined forces. Today, it has grown into Duly, one of the largest and most successful independent, multi-specialty physician groups in the country.

Industry

Healthcare

Services

Brand Strategy

Creative

Media

Analytics & Artificial Intelligence

The Challenge

Nearly a decade after our first successful project with the client, DMG changed its name to Duly Health and Care in order to reflect growth beyond the Chicagoland market. Zehnder’s challenge this time was to raise awareness of the name change while emphasizing continuity of care and reigniting the momentum of the first campaign.

The Strategy

To help the client regain brand recognition after the name change, we developed a creative campaign introducing the new Duly, leveraging the strengths they had uniquely owned as DuPage Medical Group while driving awareness of Duly’s evolved, “patient first” care model.

The Results

68.4 M+

impressions over a 4-month period

$254,000

in added value

9.1%

increase in daily average schedule appointment completions

16.78%

increase in schedule appointment completion rates

11.81%

decrease in cost per schedule appointment completion

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