Industry
Services
The Challenge
Ocala/Marion County needed a brand that would market the destination to prospective visitors while also appealing to locals. The goal was to create a cohesive brand that highlighted Marion County’s unique appeal and was adaptable for various audiences, uses, and businesses.
The Strategy
Zehnder built on visitor and stakeholder sentiment research by immersing ourselves in Ocala/Marion County. We visited the county’s sights, ate at its restaurants, stayed in its hotels, and talked to local business owners and stakeholders. After the trip, we developed the brand’s positioning and key messaging while crafting language for tourist development initiatives.
The Results
Zehnder created a successful plan for the implementation and rollout of the new brand across different audiences, maximizing brand adoption and helping staff understand and embrace the approach. This included conducting presentations to stakeholders on the brand development process and creating brand guidelines for partners.
Dive in with Z
Zehnder is always on the lookout for great collaborators. From clients aspiring to drive sustainable growth to fresh talent hoping to join the team, we welcome you to drop us a line. We’ll be in touch!
