Allstate Sugar Bowl
Travel & Hospitality
Held every New Year's Day since 1935, the Sugar Bowl is the second-oldest college bowl game in the nation. This historic event brings thousands of visitors to New Orleans, filling the French Quarter with fans from across the globe. But it’s more than just a game – behind the scenes is an organization working year-round to boost the region’s economy.
Zehnder's Role
In 2024, Zehnder developed the campaign for the Allstate Sugar Bowl’s 90th anniversary. Our multimedia strategy highlighted the impact of the organization beyond the game and included strategic planning, creative platform and tagline development, video, connected TV, programmatic display advertising, statewide billboards, public relations, custom web development, and social media.
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