Origin Bank
Financial
Origin Bank serves small businesses, corporations and individuals throughout Louisiana, Texas and Mississippi. The bank, formerly known as Community Trust Bank, was established in 1912 and places a strong emphasis on community involvement, personalized service and competitive products and services.
Zehnder's Role
As Origin Bank’s marketing partner since 2013, Zehnder has helped guide the Bank through a name change, website rebuilds, multiple campaigns and forays into social media, content marketing and more. In 2017, Origin approached Zehnder with the goal of making banking personal again—essentially reminding customers that Origin relationships go deeper than transactions.
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